Alongside the SmartBrief on Social Media e-newsletter, this blog is designed to act as a forum for the best and brightest marketers to discuss how Web 2.0 benefits business. Visit us often for advice and creative strategies from SmartBrief readers, marketers, and social media practitioners eager to share ideas and success stories.
We look forward to your participation in this collaboration.
Susan Rush — Senior Editor
As Senior Editor of our Media team, Susan lends more than 20 years of technology and media writing and journalism experience to the SmartBrief team. She has been with SmartBrief for 12 years, first as a freelance writer, then as lead editor covering technology and telecom.
Andy Sernovitz – Editor at Large
Andy Sernovitz is author of “Word of Mouth Marketing” and the word of mouth marketing blog/newsletter “Damn, I Wish I’d Thought of That.” Andy teaches Word of Mouth Marketing at Northwestern and the Word of Mouth Marketing Crash Course.