Archive for May2013Archives SmartBlogs

When customers come to your restaurant, you’re constantly delivering a barrage of clues that affect their emotions, which, in turn, influence their attitudes and ultimately their behaviors. What they see, smell, hear, taste and touch create their experience and affect them emotionally — even though they aren’t aware it’s happening. Research shows that 95% of mental processing takes place unconsciously.[…] Continue Reading »

In many school districts, standardized testing is wrapping up and the school year is winding down, with summer vacation just around the corner. However, with the long lazy days of summer come concerns about summer learning loss among students, and time and resources for professional development among educators. With these issues in mind, SmartBrief on EdTech last week polled readers about how technology is being used by both groups as a tool to enhance learning during the summer.[…] Continue Reading »

If you’re a retailer looking for a mall with a good deal of leasable space, look no further than the DMM Future Retail story map, created by Esri and the Directory of Major Malls. The map ranks the 25 biggest specialty and urban mixed-use projects that will open in coming years by leasable space and includes information on the centers’ key anchors and other tenants.[…] Continue Reading »

If you ask a chief marketing officer what keeps them up at night, the answers will reveal assorted glimpses of what essentially represents the future of marketing and business.

In my new book, “What’s the Future of Business,” I shared insights from IBM’s Global CMO study, which literally asked CMOs what keeps them up at night.[…] Continue Reading »

With global research in more than 40 countries, Monster found many people are not only underemployed but also afraid to look for another job (even if their current one isn’t great). And since Monster is all about connecting people with jobs, it found this as an amazing opportunity to help its social media fans find something better.[…] Continue Reading »