When a group is thinking about holding an event, a restaurant is usually the first place people turn to. Events including a wedding-rehearsal dinner, a large charity function and a corporate holiday party can improve business at your restaurant.
Hosting events brings in customers who might have never heard of your restaurant or who have been meaning to visit. Depending on the event, you can have hundreds to thousands of initial visitors. The event gives those potential customers a reason to dine with you. Wow them with your food and customer service, and you’ve gained a repeat customer.
Events have potential to bring in people who use social media, which means plenty of check-ins, tweets, Facebook posts and Instagram pictures in and about your establishment.
There are many types of events you can hold, and each has a vast array of benefits.
If you have a separate area in your restaurant that can be closed off, use it as a private party room. (read more…)
Americans spend about the same amount on alcohol as they did 30 years ago, but the way they spend has shifted dramatically, according to National Public Radio’s Planet Money blog. In 1982, consumers spent about 75% of their booze budget at the store; today, it’s more like 60%, with restaurants and bars gaining much more business. Prices for beer, wine and cocktails at restaurants and bars went up 79% in the past three decades, while store prices declined 39%. Also, spending has flipped as more of us opt for wine instead of cocktails, according to the Bureau of Labor Statistics.
The percentage spent on beer might be flat, but we’re spending more of it on small-batch brews. As we reported in March, craft-beer sales increased 13% last year, as more Americans opted for small-batch brews. Several hotels are taking advantage of the trend, offering craft-beer happy hour and even partnering with local brewers to create signature beer, USA TODAY reported. (read more…)