By Andy Sernovitz on December 29th, 2011 | 184631 comment on this postAndy%26%23039%3Bs+Answers%3A+How+Deluxe+used+a+social+project+to+reposition+its+brand2011-12-29+10%3A50%3A54Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18463
Deluxe is in the middle of a big brand and strategy shift. It is the world’s largest printer of checks, but it is working to become a brand known for products and services that help small businesses expand.
To demonstrate this shift, Deluxe launched Project REV, a yearlong marketing lab in which nine small-business owners were given $5,000 in Deluxe marketing products and services as well as expert consulting. In his BlogWell presentation, Deluxe’s Nathan Eide walked us through the program and explained how social media played a critical role in its success.
A few of Eide’s big ideas: (read more…)
By Jesse Stanchak on December 28th, 2011 | 184574 comments on this postWhat+trends+in+social+media+are+you+excited+about+for+2012%3F2011-12-28+12%3A57%3A15Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18457
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: What social media technology are you most excited about for the coming year? The results:
- Integration between social platforms 36.99%
- QR codes, augmented reality and other real world-based tools 23.29%
- Established social networks on mobile devices 13.70%
- Location-based social networks 11.64%
- Niche social networks 8.90%
- Open-source social networks 5.48%
By Ted Sapountzis on December 27th, 2011 | 1844937 comments on this postSocial+media%3A+Have+we+finally+hit+the+peak+of+the+hype+cycle%3F2011-12-27+12%3A29%3A27Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18449
Ted Sapountzis is vice president of social media audience marketing at SAP and has been with the company since 2004 in various product-management and strategy roles. You can follow Sapountzis on Twitter or visit his personal blog.
It’s pretty simple, actually: The people we are trying to attract see no value, we are not able to show the return to our companies and our bosses are not willing to invest more, and so the vicious cycle continues. No, I am not predicting a doomsday scenario; I am merely looking forward to some sanity settling in as we get into 2012. Don’t get me wrong, I still fundamentally believe in the significant disruption that social media will cause to business. However, to paraphrase Mark Benioff, I believe we are about to enter a long and cold Enterprise Winter. Could the lackluster initial public offerings of Jive and Zynga this month be a sign of what to expect next year? (read more…)