Archive for June2011Archives SmartBlogs
Heather Huhman is a career expert specializing in media relations, content marketing and social media. She is the president and founder of Come Recommended and was named a “top job tweeter you should be following” by CNN/CareerBuilder for the past two years. Her new book, “Lies, Damned Lies and Internships,” examines the condition of internships in today’s economy.[…] Continue Reading »
When considering customer experience, the best model is that of an hourglass, not a funnel. In a webinar hosted by Crowd Factory, Altimeter Group’s Jeremiah Owyang cited Joseph Jaffe’s book “Flip the Funnel,” which posits that many companies spend all their time and energy on trying to lure customers to the point of purchase — and then stop investing in those customers once the transaction has been made.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Sustainability — tracks feedback from more than 17,000 CSR leaders. We run the poll question each Wednesday in our e-newsletter. This week’s analysis is provided by Don Carli, CEO of business-intelligence and marketing-research consultancy Nima Hunter.
Last week, we asked: There are many aspects of a commercial or industrial building that can affect its energy use, water use and overall sustainability performance.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Small Business — tracks feedback from small-business owners. We run the poll question each Thursday in our e-newsletter.
Last week, we asked: What’s your business forecast for the remainder of 2011?
- Better than the first half of 2010: 48.6%
- Same as the first half of 2010: 29.9%
- Worse than the first half of 2010: 21.5%
On some level, it’s not surprising to see such a wide distribution of responses. There appears to be no solid, clear indicators on the economy, so it’s difficult to forecast the rest of the year.[…] Continue Reading »
What are thirsty restaurant guests ordering to go with their meals? Most are still opting for soda, according to new data from Beverage Marketing Corp., although Americans drank nearly seven gallons less per capita last year than they did in 2005, according to a story in Advertising Age. Bottled water came in a distant but growing second, followed by beer in third place.[…] Continue Reading »
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