Michael Brito is a vice president at Edelman Digital. He writes frequently in his social media blog and just finished writing his first social business book, “Smart Business, Social Business: A Playbook for Social Media in Your Organization,” which will be released in July.
As organizations begin to show signs of “social business” behaviors, they will begin to experience different levels of cultural change relating to the people in the organization, as well as its processes and technology. The following are 15 indicators of social business transformation. It’s important to realize that while some of these behaviors are dependent on each other, they are distinct and not necessarily in chronological order.
People
- Organizational leadership begins mandating internal teams collaborate across functional business units, geographies, product organizations and channel partners.
- CEO and/or executive teams are using social technologies to communicate externally and encouraging employees to do the same.
- Social media “Center of Excellence” teams and Social Organization Models start forming.
Gregory J. Wright is the communications manager for online news at the American Institute of CPAs and manages @CPALetter_Daily.
Ric Dragon knows his search engine optimization and how to tell a story. In a mythical land where the identical twin SEO beasts live, a wizard (Google) has challenged bloggers with inviting good SEO into their homes, while keeping bad SEO out. But how can one tell the difference between good and bad SEO when they look identical? The simple solution: relevance.
The easiest way to gain dominance in search rankings is to make sure your blog is relevant. Long gone are the days of keyword packing. Even the strategic placing of keywords in page titles, Meta tags and alt text can only get your blog so far in search engine rankings. That’s bad SEO. Keeping your blog relevant and using the language of your customer is the most efficient way to get noticed by search engines, Dragon argues. (read more…)
The reason now is the perfect time to update your LinkedIn profile, what you can learn from Oreo’s Facebook page and details about Twitter’s looming legal battle.
It’s all in this past week’s top five most-clicked links in SmartBrief on Social Media:
- Branding lessons from successful Facebook campaigns
- Twitter reportedly buys TweetDeck in $40M-plus deal
- 3 ways to capitalize on LinkedIn’s IPO rush
- U.K. “super-injunction” sparks Twitter free-speech fight
- How social media is killing off cold calling
Image credit: narvikk, via iStock Photo (read more…)
This post is by Bridget Jewell, Media Relations Specialist for the Mall of America. She focuses on pitching stories to the media, coordinating live media, social media, community management and serves as editor for the Mall of America blog.
Blogger relations continues to be a hot topic among advertising, marketing and public relations professionals. A bad PR pitch can be dangerous. At best, they’re ignored and at worst they can become unintentional blog fodder, should a blogger decide to create a post bashing a company that reached out to them.
Maybe the problem is that these bloggers don’t have a clue what they’re being asked for or why they are being asked for it, said Jason Falls during a recent session at the BlogWorld Expo in New York City. Falls has worked for a national advertising agency, won awards for his work as a social media strategist and now serves as a corporate social media consultant in the field of social media marketing. (read more…)
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California, Irvine.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Last week’s poll question: Can you see search engines such as Google and
Bing becoming social tools in the future?
- They are already headed in that direction – 42.34%
- Only if these sites develop their own innovative social features – 28.47%
- Search engines and social media will always be separate – 15.33%
- Only if they merge with or buy out other social platforms – 13.87%
One can hardly keep up with the evolution of search engines. Once we get used to a certain feature, search engines such as Google and Bing come up with something new — and lately those new things have involved social media. (read more…)
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