This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information.
The following Q-and-A is with Kodak Online Marketing Manager Brian Nizinsky, who handles Kodak’s business-to-business social media marketing efforts.
Do you feel like the name recognition that Kodak has as a business-to-consumer brand helps or hurts its business-to-business efforts?
I think both. In the B2C space, what the brand is associated with – the digital camera, the printer, film – in a lot senses may not help in the B2B space. People think of Kodak in the realm of ‘Oh my father had a film camera’ or whatever, but … in the consideration phase, when people are doing initial research or gathering vendors together or manufactures together for potential purchases in the B2B space, the Kodak name may not come up. (read more…)
This post was written by SmartBrief’s Linsey Isaacs.
How to use the right data to accurately determine the ROI on your social media efforts; what game-based marketing means for the future of advertising; and how social networks are killing the blogosphere.
It’s all on this past week’s top 5 most-clicked links in SmartBrief on Social Media:
- Leaked manuscript points to Sarah Palin’s secret Facebook account
- Why the CEO doesn’t care about your Twitter follower count
- Little-known location tools that can change your work flow
- Are you ready for the “gamification” of social media marketing?
- Are Twitter and Facebook killing the blog?
Image credit: narvikk, via iStock Photo (read more…)
With the room filled with minds representing nearly every sphere of the patient health care life cycle, one key point from Thursday night’s wool.labs Cocktail Convention in Philadelphia on patient adherence was that patients will only stick to a treatment when they trust the source.
Before the event, wool.labs used its WebDig tool to cull data from social media sites and to poll attendees and other health care-industry members. The resulting data have shown a proclivity of patients who seek help for their conditions through the social media realm; thus, many would like to see physicians become more involved in that space.
One of the event’s guest panelists, President and Co-Founder of Prostate Cancer International Michael Scott said that based on his own experience, it has been very difficult to get the medical community involved with any social network that brings together patients of the same disease.
“I wish I had a physician who would come on to my social network and answer questions honestly and straightforwardly,” he said. (read more…)
The power of social media to organize, incite and inform was on display during the revolt in Egypt this month. At this week’s AMP Summit Series event in Washington, D.C., political strategist Joe Trippi, State Department policy adviser for innovation Ben Scott and Huffington Post senior political reporter Amanda Terkel engaged in a discussion on what Egypt’s Revolution has taught us about social media’s potential.
Here are some of their thoughts on what makes social media such a powerful, unpredictable force in global politics:
- It replaces the need for a charismatic leader. A cause no longer needs a champion to attract followers. Certainly, there were a number of noble and courageous protesters (and some not so noble, unfortunately), but there was no single face attached to this revolution. Social media has created the possibility of what Ben Scott calls an “aggregate leader,” where the responsibility of advancing a movement can be dispersed.
David Spark is a veteran tech journalist and the founder of the media production and consulting firm Spark Media Solutions who blogs regularly at Spark Minute. He was reporting at the Enterprise 2.0 conference for Dice and Dice News.
On the first day of a new job, people would always say to me, “We won’t bother you, you’ll need time to get ‘oriented.’” What were they talking about? When I start a new job I have an empty inbox and literally nothing to do. I need no time to get “oriented.”
Usually these early days can be spent trying to find your way around. If your company is using some forms of internal or external social tools, you’ll want to take advantage of them from day one.
In an interview I did with Socialtext’s Ross Mayfield, he offered some great tips and advice for using social media tools in the workplace. (read more…)
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