Archive for March2010Archives SmartBlogs
Employee engagement initiatives — especially ones that involve values — can only go so far when they are simply driven down from the top. At best, they are perceived by the entire community as gee-wouldn’t-it-be-nice academic exercise. At worst, they are received as inauthentic mandates from a leadership team that just doesn’t get what’s really going on. When this type of communication only flows one way, you risk “culture shift,” according to Stacey Clark Ohara, senior director, Employee Communication, for Juniper Networks. It’s the experience of the employees, and the stories they tell about their experiences, that really keep the culture on track, she notes.[…] Continue Reading »
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: Where do you see companies wasting time, money and other resources in their quest to turn social media into sales?
- Jumping onto the social-media bandwagon just because everyone else is doing it.
The top story in today’s SmartBrief on Social Media is the news that Facebook is making a subtle shift to the way users and brands interact on the network: Instead of becoming “a fan” of something, you will now just say that you “like” it.
As Erik Sass notes, the change is significant because it erodes the distinction between brands and individuals on the network.[…] Continue Reading »
As the showdown between Google and the Chinese government plays out, it’s key to understand what’s at stake: a vibrant online market and a deeply entrenched social media culture on a scale that can be hard to imagine.
Yes, Facebook, YouTube and Twitter are blocked, but that doesn’t mean that social networking is not happening in China. At a recent South by Southwest panel, entitled “Social Media and China: Different than You Think,” three experts — Jacqui Zhou, Dell’s Social Media Globalization Manager; Benjamin Joffe, CEO of Bejing-based social media research agency Plus Eight Star; and Sam Flemming of See i See, the first Chinese social media blog — revealed that quite the opposite is true and gave us a sense for the magnitude.[…] Continue Reading »
Maybe it’s just me and my insistence on seeing political and economic headlines through the lens of human resources and individual careers — but I think that of all the corporate functions, HR will be hit the hardest as current events unfold. If you’re in HR, you’re in for a wild ride. And I’m thinking a lot of it is going to be very un-fun for you, very soon.[…] Continue Reading »
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