Archive for March2010Archives SmartBlogs

Employee engagement initiatives — especially ones that involve values — can only go so far when they are simply driven down from the top. At best, they are perceived by the entire community as gee-wouldn’t-it-be-nice academic exercise. At worst, they are received as inauthentic mandates from a leadership team that just doesn’t get what’s really going on.[…] Continue Reading »

SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.

Last week’s poll question: Where do you see companies wasting time, money and other resources in their quest to turn social media into sales?

  • Jumping onto the social-media bandwagon just because everyone else is doing it.
  • […] Continue Reading »

The top story in today’s SmartBrief on Social Media is the news that Facebook is making a subtle shift to the way users and brands interact on the network: Instead of becoming “a fan” of something, you will now just say that you “like” it.

As Erik Sass notes, the change is significant because it erodes the distinction between brands and individuals on the network.[…] Continue Reading »

As the showdown between Google and the Chinese government plays out, it’s key to understand what’s at stake: a vibrant online market and a deeply entrenched social media culture on a scale that can be hard to imagine.

Yes, Facebook, YouTube and Twitter are blocked, but that doesn’t mean that social networking is not happening in China.[…] Continue Reading »

Maybe it’s just me and my insistence on seeing political and economic headlines through the lens of human resources and individual careers — but I think that of all the corporate functions, HR will be hit the hardest as current events unfold. If you’re in HR, you’re in for a wild ride. And I’m thinking a lot of it is going to be very un-fun for you, very soon.[…] Continue Reading »