Social Media Week will be all over town next week in Toronto, Sao Paulo, San Francisco, New York City, London and Berlin.
This five-day conference that takes place simultaneously in six cities around the globe aims to advance uses of social media in the corporate, public and nonprofit sectors. We’ll be attending as many of the 60+ New York events as possible and SmartBriefing them here, so stay tuned.
Plus, the best news from Social Media Week events around the world will be included daily in a special section of SmartBrief on Social Media from Feb. 1 to 5. Our editors will gather from thousands of sources the most important blog posts, articles and Social Media Week ideas that affect marketers and business decision-makers.
We’re thrilled to bring the best of Social Media Week your way. Please let us know if there’s anything specific on the schedule that you’d like us to cover. (read more…)
How will my kids see the Web?
I’m 27. I went online for the first time in 1995, when I was 13. Being introduced to the Web when it was still in a very 1.0 state colored the way I’ve used computers ever since. Sure, I’m up on all the latest social sites, and I’m well-versed in Web 2.0 theory. Social networking is at least 1/3 of my job — more on a good day.
But it shows in little ways — for instance, I still attribute content to Web sites. When my brother, who is 10 years younger than I am, talks about something he saw online, he attributes it to the person who showed it to him. Where the content originally came from never comes up. On a subconscious level, the Web will probably always be an information superhighway for me, filled with destinations that I visit. For him, it’s a conversation he’s having all the time with everyone he knows. (read more…)
In advance of the upcoming SES New York 2010 conference, I had the opportunity to throw some questions at Simon Heseltine, senior marketing manager at AOL, who will be speaking on the “Real Time SEO: No More Yesterday’s News” panel. A former colleague of mine, Heseltine is responsible for all SEO efforts across the AOL FanHouse (sports) and news properties.
How would you define social search? How does it differ from algorithmic search? What are the benefits of human qualities in search engine input?
The basic difference is that with social search you’re using humans and human behavior, through tagging, retweeting, voting, etc., to assist with the order of the search results. As for whether pure algorithmic search is better than socially adjusted search, look at what Google’s been doing for a while now: For a video to be ranked, they look at views, comments and rankings (among other factors). (read more…)
The 5 most-clicked links in SmartBrief on Social Media this past week:
The 5 most-clicked links in SmartBrief on Social Media this past week:
Twitter
Facebook
Linkedin
RSS
