As I read Ken Mallon and Duncan Southgate’s predictions for the new year while putting together today’s SmartBrief on Social Media, I was really struck by this line: “Using new technology won’t in itself bring success; your digital communications still need to be creative, engaging and relevant.” It might sound obvious, but so many social media discussions get bogged down in the tools and the strategy that a newcomer to the scene could be forgiven for not realizing that this tech-centric medium actually rests on a bedrock of human relationships that were built one at a time.
Here, at the edge of 2009, I want you to take second to put aside the all the technology, the business-school lingo and the social media guru nonsense for a second and think about your fundamentals. Your social media chops don’t rely on having the right apps or having the perfect framework — they rest on natural talents you’ve always had and you’ve honed over time. (read more…)
As I read Ken Mallon and Duncan Southgate’s predictions for the new year while putting together today’s SmartBrief on Social Media, I was really struck by this line: “Using new technology won’t in itself bring success; your digital communications still need to be creative, engaging and relevant.” It might sound obvious, but so many social media discussions get bogged down in the tools and the strategy that a newcomer to the scene could be forgiven for not realizing that this tech-centric medium actually rests on a bedrock of human relationships that were built one at a time.
Here, at the edge of 2009, I want you to take second to put aside the all the technology, the business-school lingo and the social media guru nonsense for a second and think about your fundamentals. Your social media chops don’t rely on having the right apps or having the perfect framework — they rest on natural talents you’ve always had and you’ve honed over time. (read more…)
The 5 most-clicked links in SmartBrief on Social Media this past week:
The 5 most-clicked links in SmartBrief on Social Media this past week:
When budgets are tight and resources are stretched thin, it can be hard to cover all the places you want to be in social media. But even if adding staff isn’t an option, there are other ways you can add talent without adding to the budget.
Where to look:
- Support staff. Secretaries, administrative assistants, and even your smart interns can be excellent resources to help you in your social media engagement. While you may reserve outreach for those that are trained in doing so, these colleagues can help you monitor and keep track of important conversations.
- Customer service. The folks who answer your phones and respond to customers all day are generally excellent at doing it online, too. A growing trend in corporate social media is to shift a few talented customer service reps from the call centers to focus on online support and engagement.
- Fan community leaders. Communities are often a core component to a social media program, and they can also demand a lot of resources.
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