You’ve tapped your mailing list, exploited every personal connection and worked every partnership you can think of — and you still need to build your audience. What now? Jennifer Van Grove has 5 great suggestions for finding new ways to connect — including considering new demographics, coming out with themed content and launching a good-old-fashioned marketing stunt. For more ways to connect with your audience, check out SmartBrief on Social Media.
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This guest post is by Jeffrey Phillips, vice president of sales and marketing for OVO.
While it was once regarded primarily as a private activity, innovation has increasingly become a process that encourages participation by an organization’s employees, prospects, customers and partners. This system of external or open innovation creates a community that looks very much like a social network. In fact, open innovation communities are simply a specific example of social networking.
Increasingly, the software tools that support innovation even resemble social media tools. These applications incorporate discussion forums, blogs, comments, rating or ranking capability, and the ability to alert others to ideas or changes in the idea. These features are similar to features found in social networking sites. Spigit, one of the software applications that supports innovation communities, suggests that ideas are “social objects” that form the basis of a community.
There are a number of implications associated with this shift. (read more…)
The 5 most-clicked links in SmartBrief on Social Media this past week:
Bloggers are always asking us how to get featured in one of our 100+ SmartBrief newsletters. Without going too deep into our proprietary search technology, editorial know how and super-secret selection algorithm, here are five factors that stop us (and every newsletter service worth its salt) from including your latest and greatest post.
- You didn’t use your full name: What, is it 1995 again? I loved your last post, JazzDawg43, but we’ve got our credibility to maintain. When someone links to your post, they’re endorsing you, saying your voice is worthy of attention. How can you expect strangers to support your work if you don’t even stand behind it with your full name?
- You didn’t put a date on your post: Everyone’s had this happen at least once: You send your buddies that super-funny video of the tap-dancing octopus and then the replies come back. “Yawn. I saw that in February.
Can you see Twitter replacing e-mail as the direct marketing medium of choice? At SmartBrief on Social Media, we’re still crazy about e-mail, but it’s not like we’ve stayed out of the Twitter-verse either. Bill McCloskey takes a closer look at the pros and cons of both systems, arguing that e-mail is still the way to go — for now at at least.
- Can Twitter trump e-mail?
- Getting to really know your customers
- LAPD goes online to crack Lohan burglar case
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