Your topics are what fuel you word of mouth. A great one isn’t a slogan or a generic brand message — it’s something simple that spreads easily among friends. And remember, if your topic works well in a traditional press release, it’s probably a bad one.
What to look for:
- Emotional. People share things that make them happy — the funny, surprising, and remarkable elements of products and experiences.
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Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If you’re launching or expanding a social media push, take scalability into account. Don’t count on being able automate social interactions. It’s going to take real, honest-to-goodness people to create, spread and maintain a social presence.[…] Continue Reading »
Just as tourism sites are designed to attract travelers, the goal of your employment site should be to attract and retain the best workers, says Joe Rotella, chief technical officer of Delphia Consulting in Columbus, Ohio — and the former can provide HR with a rich source of ideas.
His presentation at SHRM’s annual conference was fast-paced and filled with practical advice and great examples from the tourism boards of Chicago, Portland and myriad other places.[…] Continue Reading »