This post is from SmartBrief on Social Media contributing editor Ambreen Ali, who is at TWTRCON, the first conference entirely focused on Twitter as a business platform.
TWTRCON panelists covered a lot of ground, providing some great insight into how businesses can take advantage of Twitter. Here are a few highlights:
Know your strategy
Comcast’s Frank Eliason gave a great example of how a company’s social media objective reflects its execution. “I don’t strive for followers,” he said in an afternoon panel at TWTRCON. “That’s not what it is about for us. We’re there to provide customer service.”
Marketer Stefanie Nelson of Dell Outlet agreed, saying it’s important to go into social media with an objective. “This is nothing new,” she adds, likening social media strategy to those developed for the Internet last decade.
Monetize your efforts
Nelson, like Beth Mansfield of Carl’s Jr. and Mike Prasad of Kogi BBQ, said Twitter is making her money. (read more…)
This post is from SmartBrief on Social Media contributing editor Ambreen Ali, who is at TWTRCON, the first conference entirely focused on Twitter as a business platform.
There’s been a buzz of activity (and controversy!) at TWTRCON in San Francisco today.
First, the controversy: The audience grilled Alltop’s Guy Kawasaki after he admitted to using ghost tweeters and asserted, “I am probably a spammer, but what is spam on Twitter? Twitter is a marketing tool. I use it to promote a product. I’m not on Twitter to make friends.” His unapologetic tone rubbed some the wrong way, but as he notes, people can choose who they follow.
The sold-out conference kicked off with a pre-keynote address from Pistachio Consulting’s Laura Fitton. “Providing value to others is an important way to become influential on Twitter,” she said. “You will perish unless you create value.” She emphasized contributing to the knowledge base and discouraged Twitter marketing campaigns, though a panel later offered some great examples of how they used it for just that purpose. (read more…)
Happy Friday SmartBrief on Social Media readers! Today’s bonus tracks are three great articles that we didn’t want you to miss. Don’t skip the first article about “ObamaNet,” the media network assembled around Barack Obama. Check out how things went full force with his most recent Supreme Court nomination this week. 
The 5 most-clicked links in SmartBrief on Social Media this past week:
Photo credit, iStock (read more…)
Today’s guest post is from Luther Lowe, manager of local business outreach at Yelp, where he answers business owners’ questions about how the site works, as well as how they can leverage social media more effectively to grow their business. Yelp for Business Owners is a free tool available for business owners in the U.S., Canada and the U.K.
It used to be that if you found a fly in your soup, you flagged down your waiter and exchanged words. If you enjoyed a particularly scrumptious dish, you scribbled an enthusiastic note on the comment card included with your check.
While many consumers still provide feedback face to face, many more are having these types of conversations online through user-generated review sites such as Amazon, Trip Advisor and Yelp. They often share and read about experiences before making a purchasing decision.
As scary as that seems, these sites are arguably the best things to happen to small-business owners. (read more…)
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