Every Tuesday SmartBrief on EdTech runs Tech Tips, a column featuring practical advice from school technologists and tech-using educators. This month, we are running a roundup of the top tips from the year. Below are ideas for encouraging teacher growth and success; streamlining IT processes; and driving student engagement.

Helping teachers develop a “growth mindset”

To encourage teachers to innovate using technology, they should be encouraged to develop a “growth mindset,” writes Andrew Hamilton, technology integration specialist at Northeast Metro Intermediate District 916 in Minnesota. In this blog post, he writes that this mindset will not develop overnight and shares several tips to help foster the change.

5 truths for teaching success

The teaching profession is evolving, and educators should be ready to move with the tides of change, systems and leadership coach Michael Niehoff writes in this blog post. He shares five facts he believes educators must embrace to remain successful in the field

How schools can improve the computer-login process

Schools should simplify the login process for students to give them faster access to technology, writes James Roodhouse, technology director for Geneseo CUSD 228 in Geneseo, Ill.…

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badgeSmartBlog on Education’s monthly content award recognizes content written by educators, for educators that inspires readers to engage, innovate and discuss.

Our editors and writers sift through thousands of sources each day, reading a variety of content, including blogs and commentaries written by you and your peers.

In an effort to recognize some of the innovative voices in the field, we’ve asked our team to nominate their favorite content each month from which we’ll choose two winners for the Editor’s Choice Content Award. These award winners are then in the running for our annual Educators’ Choice Award.

Meet this month’s winners:

October winners:

September winners:

Though content marketing is hardly a new idea (Michelin introduced its now-famous guide to help early motorists find their way back in 1900!), the ascent of social media has propelled content to the top of most marketers’ to-do lists. A recent gathering of practitioners in Chicago at the Incite Content Marketing Summit, however, revealed that mastery of content marketing is more challenging than expected and works better when it is a S-E-R-V-I-C-E, as spelled out below.

S is for Short and Shareable
Keeping your content short is especially important if you’re targeting millennials and their successors, Gen Z. This isn’t just because they have five devices open at a time, but as Patti Girardi, vice president of marketing at Chartwells Higher Education Dining Services, reports, “This generation communicates in snack-size portions (when it does take the time to read).” Girardi also advises, “If Gen Z isn’t sharing your brand, you don’t exist.”

E is for Education
Charlie Breit, vice president of marketing at SurePayroll, notes a significant shift in their approach to content as a “way that we can help all of our customers learn about taxes, payroll and running a business.” Importantly, Breit adds, “We no longer chase keywords and search traffic, but instead look to use content to improve the value that we deliver our customers and increase the usefulness/utility that we provide.”

R is for Relevance
It shouldn’t be surprising that your content must be relevant to the target consumer.…

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Over the past two years of publishing World Bites, our TrendSpotting Report that covers authentic flavors, dishes and ingredients from cuisines around the world, we’ve seen some trends emerge — the dishes that typically score well with consumers (meats and sweets), and those that may be more challenging (raw fish). We’ve featured cuisines most consumers are familiar with — Italian, Mexican — and those that are brand new for most — Bohemian, Basque, Ethiopian — and everything in between. It’s our most data-heavy publication, with a full page of consumer research data for every topic we cover. Have consumers heard of this dish? Do they want to try it at home? At a restaurant?

We looked at the over-250 dishes we have tested with consumers, representing over a dozen different countries and regions, to find the dishes that resonate with particular demographics, the dishes that consumers most want to try away-from-home and the opportunities for those in the food industry.…

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