The parental prompting to say “thank you” is a common childhood experience. Most of us remember when we were young, our mothers repeating over and over: “Say thank you”; “Don’t forget to say thank you”; “Did you say thank you?” And it was for good reason: to teach us to be polite and express sincere and heartfelt gratitude when it is appropriate.
The typical error I see presenters make when saying “thank you” is to use it more as a “filler,” something a presenter says as a default, not knowing what else to say in that moment. My advice to business leaders who are about to take the main stage? When it comes to “thanking,” don’t do it. Try these three alternatives instead.
Nix saying “thank you” as your opening comment. Frequently, business leaders open their presentation saying, “Thank you for …“and then quickly proceed to what they really want to say.…
How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. We may even think of creating or segmenting in a new way.
Stop and think of the hubris in that very question: “Is that market attractive to us?”
What is the real subject of that question? Us! Not the market! This is not as subtle as it seems. Subtleties reveal our organization’s basic assumptions and beliefs — our culture. Words — what, how, when, in which order we use them – mirror our culture. When I hear this question, which I do all the time in my line of work, I don’t hear a marketing question, I see a red flag. I see an organization that is internally focused, not outwardly focused on the customer.…